Knowing next-gen B2B sales for the future
Before entering the next generation of B2B, one thing that needs to be strengthened is the sales force. How to create capable sales people who can adapt to change, including change management. Next-gen sales leaders address all core elements of change management. They move with speed through agile workflow. They tell compelling, “what’s in it for me” stories, and they refresh their training, development, and incentive programs regularly.