The beauty industry in Indonesia is experiencing a remarkable surge in growth, with statistics from the Badan Pusat Statistik (BPS) revealing an astonishing 18.29% increase in the number of companies operating within this sector by mid-2023 when compared to the figures from mid-2022 (as reported by kontan.co.id). This substantial rise in the number of businesses and entrepreneurs venturing into the beauty industry can be attributed to a confluence of factors, including simplified government permitting processes, evolving consumer preferences, and the accessibility of beauty product manufacturing.

Among the myriad factors contributing to this upsurge in beauty industry entrepreneurs, one stands out prominently - the ease of producing beauty products. Cosmetic toll manufacturing, commonly referred to as "Maklon Kosmetik," has emerged as a pivotal driver of success in today's beauty landscape. This approach offers a streamlined and cost-effective solution that has been a game-changer for aspiring beauty brand owners.

The Role of Cosmetic Toll Manufacturing (Maklon Kosmetik)

At the forefront of this transformative trend is Gemma Natura Lestari, one of Abhati Group's business units, specializing in cosmetic toll manufacturing (maklon kosmetik). Gemma Natura Lestari exemplifies the essence of a one-stop service, offering comprehensive cosmetic manufacturing services that encompass skincare, makeup, and hair care production. Their commitment to delivering excellence has made them a sought-after partner for beauty brand owners, both locally and globally.

Efficiency and Accessibility

One of the primary driving forces behind the adoption of cosmetic toll manufacturing is the remarkable efficiency it brings to the production process. Beauty entrepreneurs can now focus on their brand, marketing, and innovation while entrusting the production of their cosmetic products to experts. This level of specialization ensures that every product meets the highest standards of quality.

Supporting Indonesian Beauty Brands

As Indonesia's beauty industry continues to gain recognition on the global stage, companies like Gemma Natura Lestari are playing a crucial role in supporting and nurturing local talent. By providing a platform for the creation and production of beauty products, they empower Indonesian beauty brand owners to compete not only domestically but also internationally.

In conclusion, the dynamic growth of the beauty industry in Indonesia is a testament to the entrepreneurial spirit and adaptability of businesses in the face of evolving challenges and opportunities. The rise of cosmetic toll manufacturing has democratized the industry, allowing more individuals to turn their beauty brand dreams into reality. As the industry continues to evolve, collaborations between beauty entrepreneurs and companies like Gemma Natura Lestari are poised to shape the future of Indonesian beauty and skincare products, both in quality and global reach.

As a company, it is necessary to create realistic goals rather than idealistic ones. This is also necessary in terms of sustainability. Environmental, Social, and Corporate Governance (ESG) is a clearer framework to look at. Companies need to start moving from vague sustainability to an ESG framework. However, not all companies have started to realize this problem. The power of environmental, social, and governance (ESG) practices to shape a better tomorrow. As we navigate the rapidly evolving landscape of sustainability, it's crucial to embrace the next generation role for ESG and pave the way for a truly sustainable future.

The next generation can play an important role in running ESG. They can be guarantees that there is a planet for future buyers to live on. The ESG movement can be a difficult challenge to implement but this initiative is an important component of ensuring a future for our planet. One movement that can be carried out within the ESG movement is by supporting the next generation of activists. Young people will tend to have a lot of fresh faces who want to see the future they can live for. Companies must already need to target specifically to support the next generation of activists who will be an important part of future ESG initiatives.

Digitalization is a topic of considerable interest to B2B industry, considering that many B2B companies are starting to switch to digital sales. Based on data from bigcommerce.com, in 2019 only 13% of all B2B sales were generated digitally and it is estimated that in 2023 it will reach 17%.

Not only B2B companies, but B2B buyers are also increasingly technology savvy, and based on a McKinsey & Company report quoted from bigcommerce.com, it is stated that by 2022 there will be around 65% of cross-industry B2B companies fully transacting online.

As technology evolves and lifestyle changes, some traditional B2Bs are trying to start learning the digital transformation journey for their companies. In this digitalization process, B2B companies will certainly face many challenges and obstacles. However, B2B customers are not much different from B2C customers. They both seek the convenience of transactions but differ in their needs.

B2B customers are used to being treated differently from B2C customers. Where usually sales will treat them personally. In addition, the B2B industry also involves many stakeholders, so that in the digitalization process, the right systems and tools are needed to face these challenges. Apart from technical preparations, digitization also requires an open mindset from within the company to make it happen.

Digitalization in the B2B industry is not impossible to do. Every change has challenges and processes that need to be faced. However, over time, any existing developments must be continuously updated and adapted to the company's growth and needs, especially in the B2B industry.