Digitalization Trends in B2B Industry

Digitalization is a topic of considerable interest to B2B industry, considering that many B2B companies are starting to switch to digital sales. Based on data from bigcommerce.com, in 2019 only 13% of all B2B sales were generated digitally and it is estimated that in 2023 it will reach 17%.

Not only B2B companies, but B2B buyers are also increasingly technology savvy, and based on a McKinsey & Company report quoted from bigcommerce.com, it is stated that by 2022 there will be around 65% of cross-industry B2B companies fully transacting online.

As technology evolves and lifestyle changes, some traditional B2Bs are trying to start learning the digital transformation journey for their companies. In this digitalization process, B2B companies will certainly face many challenges and obstacles. However, B2B customers are not much different from B2C customers. They both seek the convenience of transactions but differ in their needs.

B2B customers are used to being treated differently from B2C customers. Where usually sales will treat them personally. In addition, the B2B industry also involves many stakeholders, so that in the digitalization process, the right systems and tools are needed to face these challenges. Apart from technical preparations, digitization also requires an open mindset from within the company to make it happen.

Digitalization in the B2B industry is not impossible to do. Every change has challenges and processes that need to be faced. However, over time, any existing developments must be continuously updated and adapted to the company's growth and needs, especially in the B2B industry.